The following information comes directly from www.joburg.org.za
The official FIFA-endorsed World Cup fan park has been earmarked for Mary Fitzgerald Square in Newtown, but Joburg has identified a spot in the north and one in the south for similar ventures.
For those football fans who may not have tickets to watch 2010 FIFA World Cup matches, the City of Joburg has identified three venues to be used as fan parks during the tournament. Mary Fitzgerald Square in Newtown will be the official FIFA World Cup fan park, while Innes-Free Park in Sandton and Walter Sisulu Square in Kliptown have been set aside as third party public viewing facilities. The official fan park will be organised by the City, the 2010 Local Organising Committee (LOC) and FIFA, which will be jointly responsible for the set up and necessary infrastructure. The City will organise the two public viewing venues, subject to FIFA’s general public viewing guidelines. Fan parks, pioneered in the 2006 FIFA World Cup™ in Germany, allow fans who have not got tickets to enjoy the spirit of the games, by watching for free all the action on high definition big screen televisions, at secure venues.
Mary Fitzgerald Square was picked as the official fan park because of the site’s centrality and easy accessibility. Located in Johannesburg’s cultural hub, Newtown, it has already been used as a fan park during local football matches. In 2010, the square will be turned into a huge fan park where spectators will be able to watch all 64 matches of the World Cup tournament. Entertainment for the whole family and food and beverages will be available. However, popular food vendors who frequent local soccer stadiums and concerts may not have a chance to showcase their produce at Mary Fitzgerald Square. Only commercial affiliates to FIFA, like McDonald’s, Coca-Cola and Budweiser, will be allowed to advertise their brands and ply their trade at the official fan park, according to an agreement between host cities and FIFA. In cases where the commercial food and beverage affiliates do not supply their products for sale at the official fan park, such products may be sold by a third party in a manner to be agreed between the two parties. Under the host city agreement, however, local products in categories other than those of the commercial affiliates to be sold at the official fan park, can be sold. However, these products should be sold “unbranded” to safeguard the exclusive rights of the commercial affiliates.
Arts and crafts
Rights may be granted to local businesses that make non-competitive crafts and other items to display or sell their products at the official fan park. In terms of security, the City is expected to provide all the necessary mechanisms to see to it that fans enjoy themselves in a secure environment. The fan park will be fenced and no third party advertising will be allowed. Joburg can organise other “satellite” official fan parks, which will differ from general public viewing spaces. They will be part of the fan park programme and all rules concerning the setting up of official fan parks will apply. The two public viewing sites in Kliptown and Sandton do not fall under the strict marketing conditions of the official fan park. Here, beverage and food dealers will operate subject to the City’s requirements. The three venues were identified because of easy accessibility by public transport. Joburg will also negotiate with academic institutions and owners of building in the city centre to provide parking for visitors to the official fan park at Mary Fitzgerald Square.
In addition, Joburg will lay on park-and-ride facilities.
North and south
Sandton’s Innes-Free Park will cater for fans from the north of Johannesburg, including Alexandra, Ivory Park and Diepsloot. The green space closest to the centre of Sandton, where most of the big hotels are located, Innes-Free Park is easily accessible from the M1 highway and offers unbroken views of the Sandton skyline. The size of the facility lends itself to large events – music concerts, motor shows, arts and culture exhibitions and other outdoor shows. Walter Sisulu Square, on the other hand, will cater for people from areas like Soweto, Eldorado Park and Orange Farm in the south. Located deep in Soweto, it is the place where, more than half-a-century ago, the Congress of the People adopted the Freedom Charter, which contains the guiding principles of the African National Congress. The square is surrounded by an upmarket hotel and plenty of entertainment hotspots. To make sure the fan parks meet FIFA’s goals, a fan park project group has been established by the world football organisation and the LOC. It will look into the overall project management and co-ordination of all fan parks in the country and oversee the establishment of standards and guidelines