Hallmark House 34 Siemert Street, New Doornfontien abutting Maboneng North
As part of the tour with Johannesburg Development Agency (arranged by Laurice Taitz of Johannesburg In Your Pocket) it was a real treat to visit Hallmark House. Hallmark House, a new 17 story refurbishment of a building which previously accommodated a diamond polishing factory, has been redesigned by the internationally famous British architect David Adjaye.
I first came across David Adjaye’s work when he exhibited at MOMO in 2010. So when I heard that, wearing his architectural cap, he had now collaborated with Jonathan Liebmann of Propertuity on a further addition to the Maboneng Precinct ‘stable’, I was very excited. The development is billed as offering the opportunity of a ‘curated’ lifestyle. It seems that ‘curated’ in this context, does not refer to a lifestyle on exhibition or display (and maybe that too!), but rather to the creating of ‘layers of experience’ through a ‘combination of offerings’.
What are these ‘combination of offerings’?
On ground floor level is a Loof Coffee Bar, a restaurant, bar, and jazz venue and cigar bar.
The jazz bar is apparently a joint venture with the famous Saxon Hotel who, according to our guide, have invested millions into this venue. (I daren’t mention the figure he quoted for fear of spreading fake news/alternative facts but it sounded like the GDP of a small country). It is due to open sometime from July and will for sure be the place to be and be seen as soon at it opens.
Above the 3 levels of parking are 4 floors of hotel rooms (46 rooms in all).
The 155 apartments occupy floors 8 to 13. There are 2 floors of penthouses. As Jonathan Liebmann and David Adjaye have both taken space in this building, no prizes for guessing who’ll be living in the penthouses.
Stunning views to the north and over Joburg’s urbanscape
The views from rooms facing north are spectacular and there are great balcony spaces many of which overlook the Belgian street artist Rao’s wild animals dating back to the I Art Joburg initiative of 2012
And then the pièce de résistance is the most awesome rooftop venue so far in Joburg. It will boast a gym, spa, swimming pool, terrace restaurant and of course the most amazing cocktail bar I am sure. It will be spectacular for sure. Unfortunately it was not accessible when we visited in March.
Tour 13th May includes Hallmark House
Remember you have a chance to visit this stunning refurbished building with the Johannesburg Heritage Foundation tour of New Doornfontein on 13th May.Overview of upcoming Johannesburg Heritage Foundation tours. For more on residential buildings in Maboneng see The Inner City Strikes Back.