Jewel City, Maboneng, Johannesburg 2022

Diamonds and Dust: Johannesburg Heritage Tour    

At last … breaking free from 2 years of on-line tours of Jozi’s heritage. In early February I joined a live walking tour of Jewel City and Maboneng with Dave Gurney and Alkis Doukakis of the Johannesburg Heritage Foundation.  We met at the Hallmark Hotel with its impressive birds-eye view from the 15th floor over southern and western Johannesburg inner city.    

Laundry amongst the satellite dishes – view from the rooftop deck at the Hallmark Hotel
A place in the sun – rooftop relaxation

A failure of municipal services and infrastructural maintenance 

I drove in on the one-way south: Joe Slovo Drive. But with Hallmark Hotel on Sivewright Street, a one way going north, I made an unexpected detour (several times around several blocks in fact!) trying to get myself in the right place facing the right way to access the hotel. I  was shocked to see the extent of the urban decay, squalor and disrepair in western Doornfontein and the state of dilapidation which has spread through to parts of Maboneng.  Pavements are non-existent, stagnant pools of water are everywhere, and street corners have that ubiquitous smell of stale urine.  But life goes on with a vibrancy and tenacity that is a testament to human connections: taverns, spray-painting workshops, ghetto blasters abound. 


And in a cul-de-sac a group of young teens doing a dance routine …. practicing for? “Nothing particular – just because we love dancing”.  

Dancing in the street

Maboneng’s  gentrification vision fails 

With the demise of the urban renewal company Perpetuity, Maboneng has changed in character. When it first burst on the scene in 2010 it grew into a hip place for tourists and suburban visitors with funky boutique stores, art galleries, and the famous Arts on Main with its weekend market of artisanal offerings; a place to enjoy live music and street life.  (Although Arts on Main is now largely deserted and lifeless, the Centre for the Less Good Idea is still operational at the back of this complex.) However, even in its heydey Maboneng and the gentrification of this area was controversial, given the displacement of residents that comes with upgrading and regeneration. Now the precinct is still crowded and full of activity but seems to attract locals, many of whom will live in adjacent Jewel City (which was the focus of our walking tour.) 

Jewel City 

Jewel City with the low level fountain in the foreground and the 13-storey Onyx building in the background:  660 units comprising 348 bachelors, 226 1-beds and 91 2-bed flats with rentals starting from R3,399 pm.
The Emerald: 8-storey apartment building, comprising 95 bachelors, 125 1-beds and 65 2-bed units. Rentals also starting from R3,599

This is a very different kind of development from Maboneng.  The six city blocks of what is now Jewel City, used to be home to the city’s diamond trade.  Enter the property developers Divercity  in 2018 who, with Gass Architecture Studios, began to transform this area into a managed mixed-use precinct based on a “live-work-play” model.  Jewel City now includes about 1,125 residential units, 20 000 square metres of office space as well as popular retailers such as Pep, Shoprite and Clicks. McDonalds, and Chicken Licken are 2 of the fast food outlets.  Essential services include a Postnet, Capitec Bank branch, Jewel City Medical Centre and Curro primary school. These are all clustered along a central pedestrianized spine on Fox Street which links Jewel City with Maboneng to the east and the ABSA campus to the west.  

Looking west on Fox street which is pedestrianized between Maboneng and ABSA precinct. The Diamond 6-storey apartment building on the left has retail stores at street level and residential above it has 300 bachelors, 115 1-beds and 77 2-bed units.

Daniel Rebel Landscapers have created a really welcoming attractive public space with the planting of 400 trees, lots of lawned area and planted beds. Ample lighting, CCTV and a very visible security presence ensure safety.  Public art abounds and there’s a low level fountain for hot weather fun.  The interiors of the apartments look very cool. 

Bachelor flat in the Onyx. Photo courtesy Jewel City
One bedroom flat Onyx. Photo Courtesy Jewel City

Something old, something new

There is ALWAYS something new to learn on these tours.  Apart from this being my first visit to Jewel City, I learnt more about beacons, water sources and disappearing foundation stones.

A beacon for 5 townships

Beacon Road (hence its name) led to a beacon common to 5 townships: New Doornfontein; Troyeville; Fairview; Jeppestown; and City and Suburban 

1938 map showing the site of the beacon which was shared by 5 townships, all of which meet where Beacon Rd, Short St and Lower Page St intersect.

Water water everywhere

In the area around Van Beek St is an underground lake. This explains the location of the Goldberg and Zeffert bottling factory.  The company relocated here from Boksburg in 1899 after it secured “the right to take water from a well”.  Water was crucial both for the drinks and for washing the bottles for re-use.  And with good old-fashioned mechanics, the cold-drink bottles contained a marble to maintain the pressure of the aerated contents. 

The foundation stone plaque of the bottling factory has disappeared but it recorded that the foundation stone was laid on 14th June 1927 by Mrs. Phil G0ldberg

A well built in 1988, marks the spot where the Johannesburg Waterworks sunk a borehole in 1892 adjacent to where the source of the Natal Spruit was located. Together with the spring in Berea (the source of the Braamfontein Spruit), these springs formed the original water-sources for the  inhabitants of the early tented camps of the Johannesburg goldfields.  

Behind the short palm in the photo above, is the well which marks the adjacent source of the Natal Spruit flowing south-west into what becomes the Klip river.The Klip joins the Vaal and then the Orange Rivers exiting into the Atlantic.

African Congregational Church 1910 rebuilt 1924

And finally the mystery of the missing foundation stone of the brick structure (1924) of the African Congregational Church. Although this building continued to function as a church until the 1960s, a new African Congregational Church was built in Orlando East (date as yet unknown to me … more research neede dhere).  In about 2017 the original foundation stone was moved to the Orlando East church.  

African Congregational Church, New Doornfontein; 1910 structure rebuilt in brick in 1924. Photo taken 2016
Photo taken 2022 showing further degradation of the building with the central tower removed (it is apparently lying on the ground alongside the building).

The photo below sums up much of the area from Maboneng north towards the Hallmark Hotel: visible security presence (both Maboneng precinct security as well as volunteers from the local Community Policing Forum accompanied us for all of our walk from Maboneng back to the hotel. Cell phone snatching is rife apparently); failing infrastructure with roads and pavements obstructed and potholed; neglected buildings in bad disrepair; but despite all this a vibrant community spirit and street life.  

Sums up much of the area from Maboneng
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